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Dove with Tabitha Brown Launches Campaign Against Hair Discrimination

“The CROWN Coalition was initially formed by Dove, the National Urban League, Color of Change and the Western Center on Law & Poverty. The 2019 CROWN research examined the likelihood for Black women to change their hair to be “appropriate” for the office. In the same year, CROWN Act legislation was created prohibiting public schools and employers from discriminating against Black hairstyles. In Dove’s latest research, they found Black girls are most susceptible to hair discrimination as early as five years old.”

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Banning Hair Discrimination Emerges as Racial Justice Issue

“The campaign to pass the CROWN Act in every state and Congress began in 2019, when Dove, which makes shampoo and other personal care products, and advocacy groups the National Urban League, Color of Change and the Western Center on Law and Poverty co-founded a coalition to press for the hair anti-discrimination law. The law clarifies that Black people should be allowed to wear their hair as it grows naturally and not be forced to use chemicals to relax or straighten it.”

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The Dove Self-Esteem Project Launches NEW Educational Toolkit, “My Hair, My CROWN,” to Boost Confidence in Kids with Curls, Coils, Waves & Protective Styles

“The CROWN Coalition is a national alliance founded by Dove, National Urban League, Color Of Change and Western Center on Law & Poverty, to end race-based hair discrimination in America. The Coalition, now consisting of more than 80 supporting organizations, is the founder of the CROWN Act movement and was the official sponsor of the inaugural CROWN Act legislation in California in 2019.”

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What Is The CROWN Act And Why Is It Important Now?

“The campaign to enact the legislation is led by a coalition founded by Dove, the National Urban League, Color Of Change, and Western Center on Law & Poverty. According to the official website, the CROWN Act is a law that “prohibits race-based hair discrimination, which is the denial of employment and educational opportunities because of hair texture or protective hairstyles including braids, locs, twists or bantu knots.”

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It’s not about hair

“The “it’s just hair” mantra also perplexes Courtney McKinney, communications director for the Western Center on Law and Poverty. “For so long in this country black people have been told that how we exist naturally and care for ourselves in order to work or to get an education or to just be is unacceptable. And the psychological damage from that is so profound and so beyond just hair,” she says.”

It’s not about hair