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The Dove Self-Esteem Project Launches NEW Educational Toolkit, “My Hair, My CROWN,” to Boost Confidence in Kids with Curls, Coils, Waves & Protective Styles

“The CROWN Coalition is a national alliance founded by Dove, National Urban League, Color Of Change and Western Center on Law & Poverty, to end race-based hair discrimination in America. The Coalition, now consisting of more than 80 supporting organizations, is the founder of the CROWN Act movement and was the official sponsor of the inaugural CROWN Act legislation in California in 2019.”

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What Is The CROWN Act And Why Is It Important Now?

“The campaign to enact the legislation is led by a coalition founded by Dove, the National Urban League, Color Of Change, and Western Center on Law & Poverty. According to the official website, the CROWN Act is a law that “prohibits race-based hair discrimination, which is the denial of employment and educational opportunities because of hair texture or protective hairstyles including braids, locs, twists or bantu knots.”

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It’s not about hair

“The “it’s just hair” mantra also perplexes Courtney McKinney, communications director for the Western Center on Law and Poverty. “For so long in this country black people have been told that how we exist naturally and care for ourselves in order to work or to get an education or to just be is unacceptable. And the psychological damage from that is so profound and so beyond just hair,” she says.”

It’s not about hair

Ahead of March Madness, a campaign to redefine the Black student athlete

“Unilever, Dove’s parent company, is also launching a petition with National Urban League, Color Of Change and Western Center on Law & Poverty to advocate for the CROWN Act, or “Creating a Respectful and Open World for Natural Hair,” a legal protection against race-based hair discrimination. They’re also offering their own pledge, asking signees to fight discrimination by educating themselves, challenging discrimination and advocating for “legislative change.”

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Connecticut Just Made Race-Based Hair Discrimination Illegal at School and in the Workplace

“This marks Connecticut as the eighth state to enact the historic bill, which was created by the CROWN Coalition; a group of brands and nonprofit organizations that includes the National Urban League, Western Center, Color of Change, and Dove. The law protects people — specifically Black women in America — from being penalized at school or at work for wearing their hair natural or in protective styles like locs, twists, and braids.”

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