When Dove commissioned a study for its new initiative, the CROWN (Creating a Respectful and Open Workplace for Natural Hair) Coalition—in partnership with the National Urban League, Color Of Change, and Western Center on Law & Poverty—the results were revealing: black women are consistently rated as less ready for job performance when they wear their hair in its natural state. Revelations from the study have already helped advance the mission of workplace equality, like the CROWN Act, a California and New York law ensuring protection in those states against discrimination in the workplace based on hairstyle.